Position
Translate your story for Chinese families
We analyze program-market fit, parent value propositions, competitor positioning, pricing narratives, and city advantages — then turn them into messages Chinese families understand.
International institutions need more than an agent. They need localized market positioning, Chinese social media execution, qualified student pipelines, and transparent recruitment reporting.
Position
We analyze program-market fit, parent value propositions, competitor positioning, pricing narratives, and city advantages — then turn them into messages Chinese families understand.
Activate
We manage localized content on Xiaohongshu, Douyin, and Zhihu, run webinars and info sessions, coordinate partner channels, and build institution recognition where Chinese families actually search.
Execution rhythm
Keep campaigns, events, counselor conversations, and partner follow-up inside one working rhythm.
Convert
We qualify student interest, track leads from inquiry through application to enrollment, report the funnel monthly, and build overall institutional goodwill.
Visible signal
Student qualification
Visible signal
Lead-to-enrollment tracking
Visible signal
Monthly funnel reports
Visible signal
Channel performance
Institution story
Localized for market-side decision makers
Partner motion
Events, counselors, and referral channels aligned
Growth record
A clean view of brand touchpoints, follow-up, and next steps
We manage your day-to-day marketing and recruitment operations first. Once the workflow is proven, we deliver a customized visibility dashboard.
A clear positioning memo for priority markets: audience, channels, message, objections, and program fit.
Structured intake before handoff, including readiness, budget, timeline, program alignment, and brand perception.
One place for content, events, webinar attendance, follow-up, and channel notes.
Monthly reporting that shows where awareness enters, where trust builds, and where conversion slows down.
Market visibility dashboard
A lightweight view of the brand, partner, event, and recruitment work institutions usually lose in email threads and spreadsheets.
Built from repeatable operating records